Theatrical movie trailers are important. More important than billboards, magazine ads, even TV spots. You see that first trailer is usually where a potential audience makes the decision whether to go to the future movie or not. Even with changes after testing if that first trailer has turned you off it can never recover. It's a trailer's responsibility to intrigue the audience without saying too much or too little. It is a difficult job for most movies. I have to say most because there are some movies that do not even need a trailer. These films just have the special something that speaks to some part of us. Here is such an example.
Expendables 2 by teasertrailer
As with the first film this movie is built on a simple love. A love of action films. If you have that love you are guaranteed to see this film. In its 1 minute run time this trailer says "Hey remember when all those names blew stuff up? Well here are more names who will also blow stuff up". It's aware of who will see this film and speaks directly to them. And damn if it didn't work on me. All I know is the idea of Bruce Willis, Arnold Schwarzenegger, Jean Claude Van Damme, and Sylvester Stallone all shooting people in the same movie really gets me pumped. Please don't judge me.
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